Home » Best Ways in Which Microsoft Makes Money From Windows 10

Best Ways in Which Microsoft Makes Money From Windows 10

Best Ways in Which Microsoft Makes Money From Windows 10

1. Sell Windows 10 licenses (retail, enterprise and OEM)
First, Windows 10 is available for sale. Although the company allows Windows 7 and Windows 8.1 users to upgrade their computers to Windows 10 for free, it has never stopped selling licenses for its new operating systems. Windows 10 can be purchased directly from Microsoft and stores and Microsoft partners as retail software. Considering that all Windows 10 editions are priced at more than $100, the company will definitely make some money from retail licenses.


2. Office 365 and Microsoft 365 subscription
Many new computers and laptops come with Microsoft Office applications preinstalled. When you open them, you will be asked to purchase an Office 365 subscription. However, newer versions of Windows 10 starting from the May 2019 update also include shortcuts to Office Web applications. These are free, lightweight versions of Microsoft Office applications. Does this sound too good to be true? Why is Microsoft giving you free access to some of its most popular software? The idea is that you can use Web applications to perform basic operations, but for the most complex tasks, you need a complete Office suite. At that time Microsoft will tell you “Hey, you should subscribe to Office 365 for this amount per month!” Don’t forget that it all started with a few links in the “Start” menu of your Windows 10 PC. In the third quarter of 2019, Microsoft had 34.2 million Office 365 consumer subscribers.


3. Apps, games, movies, and other items from the Microsoft Store
One of the important parts of Windows 10 is the Microsoft Store. The store is a portal site from which you can download and install various software from Microsoft and third parties. Some applications and games in the Microsoft Store are free, but there are also many that require money. When you buy a new app, game or movie from the Microsoft Store, the company will get its share. Third-party developers are obliged to pay a portion of their Store revenue to Microsoft.


4. Bloatware application pre-installed in Windows 10
In Windows 10, Microsoft seems to have forever forgotten the idea of providing an operating system without bloated software. It seems that not only did they abandon the old Microsoft signature scheme, but the company turned in the opposite direction. In Windows 10, Microsoft bundles a lot of bloated software applications that no one wants. Even if you newly install the operating system, you will still see some expansive software applications and games in the start menu, such as Candy Crush Saga. Microsoft gets funding from developers who want to bundle their apps or games in Windows 10. Each of these apps and games, you don’t ask for, means some money to Redmond. Not very good for users, but good for Microsoft.


5. Advertising in Windows 10
The entire Windows 10 operating system is full of advertisements. Obviously, their main purpose is to generate revenue for Microsoft. We don’t know how much money, but if they don’t make money, the company won’t use them. Windows 10 displays ads in the Start menu, taskbar, lock screen, file explorer, and action center.


6. Search function in Windows 10
If you are using search in Windows 10, you may also use Bing, because all web searches in Windows 10 are supported by Bing. If you don’t know, Bing is Microsoft’s own Internet search engine and an alternative to Google. This is the perfect environment for companies to show you ads based on the searches you conduct.


7. OneDrive subscription
OneDrive is Microsoft’s storage service for hosting files in the cloud. In Windows 10, it is bundled as a system application and always runs in the background. The good news for Windows 10 users is that OneDrive is free to use. The bad news is that as long as you don’t use all the available space, it is free. It can be said that there is not so much available space, and you may soon find that you need more space. That’s when Microsoft started to make money: because you have become interested in the benefits of using your own cloud storage service, Microsoft requires you to buy a subscription to get more space in OneDrive or buy Office 365 that includes OneDrive.

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